"H Fredriksson is a
collection designed with a modern, artistic and sustainable conscious purpose.
Inspired by the dark psychology of Bergman Films and contemporary European
painting, the collection has an air of melancholic beauty, drawn from the austere
silhouettes of the Nordic landscape. The overall mood of the line is one of
time and timelessness, yet the details, silhouettes and design breathe modern
contemporary culture. Thru balancing tailored garments with over sized and
loosely draped pieces she creates a juxtaposition that is the core of the H
Fredriksson aesthetic. With a sense of past and present, the designer’s belief in traditional craft as
well as in a future of new sustainable fabric technologies is marked in the
mindful fabric choices of the collection. The collection is manufactured in New York City using
sustainable fabrics and production methods. The Swedish designer Helena Fredriksson lives and
works in Brooklyn where she combines the two worlds into a sophisticated collection which reflects
both the Scandinavian aesthetics of her upbringing and the multi cultured
reality of living in New York City. She balances the fashion sense with her art
background and brings the intricate nature inspired fabric prints, created from
her photographs and drawings, into the collection for an intimate touch. H Fredriksson has been worn by Cameron
Diaz, Alek Wek, Ana Matronic among other dedicated followers." Quoted from H Fredriksson.
see more photos here
